Title: Disco Inferno
Client: Alice Waddington
Discipline: Film, Art Direction
As the production designer of award-winning horror short starring Aitana Sanchez-Gijón and Ana Rujas, I was empelled by director Alice Waddington to develop a personal fantasy: to design a devilish strictly-female universe. I was responsible of creating the overall look of the film, establishing the visual feel, style and settings for this aesthetically pleasant retire of a run-away Mephistopheles. Its screening history includes FantasticFest (US), Mórbido (Mexico), FrightFest Film (UK), Razorreel (Belgium), Lund International Fantastic Film Festival (Sweden), ToHorrorFilmfest (Italy) & Sitges Festival Internacional de Cinema Fantàstic de Catalunya (Spain).
Title: La Terraza Magnética
Client: La Casa Encendida
Discipline: Creative Direction, Identity Design
Vanguard cultural center LA CASA ENCENDIDA commissioned us the identity design of film and music cycle La Terraza Magnética, where experimental concerts radiated in confluence with occult-driven cult movies about witchcraft, sects, and aspirations of access to other worlds. Besides logotype, poster design and art direction for the signage, we designed a conceptual Tarot deck by syncretizing the major arcana of Tarot Marseille. The abstract cards served as a program of the entertainment cycle. Project developed in collaboration w/ Silvia Bianchi.
Title: Girls!, Why did you decide to start a band?
Discipline: Curatorial, Exhibition, Video-installation
On display at MUSAC Contemporary Art Museum of Castille and Leon from February — June, 2016, the exhibition curated by Amparo Fuentes, Javier Mielgo and Elena Gallen, pondered about the glass ceiling and the roles of women within the music, entertainment and culture industry. Portraying musical artists of different backgrounds, genres and chronologies, that naturally have a revolutionizing savoir-faire, we aimed to boost meditation on a subject of social matter: the gender inequality within the cultural industry. I was invited to design the artistic intervention within the museum space through-though an audiovisual installation of 5 monitors that displayed fragments of interviews with artists Fee Rega, Lorena Álvarez, Ainara LeGardón, Las CasiCasiotone y PL Girls. This display worked on different levels -both individual and collective- as well as inviting the spectator into the discussion.
Discipline: Art Direction, Event
For the launch event of CAMPER Spring/Summer 2017, I worked hand in hand with press agency TTarrago PR, taking care of the art direction of an exclusive cocktail party held in Madrid. Setting the venue with atmospheric elements —such as smoke, wind and fire— I aimed to recreate the ambiance of the rocky land of Fuerteventura. The 1920's style lighting of the main room with steel-blue tungsten lights matched one of CamperLab's key trend-colors for the upcoming season. The studied use of cinematic lighting and effects was determined to create a rarefied 360º experience where the film equipment was to be deliberately exposed such as in a movie set.
Title: La ciudad en movimiento
Discipline: Art Direction, Film, Fashion Campaign
Reebok commissioned me to art direct a music video directed by Tomás Peña and styled by fashion designer Krizia Robustella for the 80s hit —La ciudad en movimiento— originally composed by Aviador Dro, covered by electronic pop singer BFlecha. Influenced by Bauhaus-inspired men-buildings and woman-skyscrapers, the Beaux Arts Ball, German Expressionist cinema, Art Decò and 70s Sci-Fi films, we cooked a melting pot of references with a D.I.Y. twist. Produced by Soon In Tokyo and impulsed by Reebok Creative Hub, the video premiered at La Casa Encendida (Madrid) and at the Whitebox Art Center (New York City). I was one of the brand ambassadors for the Reebok Classics Fall/Winter 2015 campaign.
Discipline: Art Direction, Album Cover Design
The label of edging-cut production company CANADA invited me to art direct and design the PEGASVS album cover for SVPER. The duo consisting of producer and composer Sergio Pérez and Luciana Della Villa created an album in a strictly analogue universe that shifts brilliantly between german krautrock from the 70s and dreamy pop, outstanding in terms of its depth and richness of timbre. With an aim to enhance the atemporarity, elegance and mystery of the deep synthesized musical textures I designed a mat white cover with a varnished emboss. It appears plain white but as light falls upon the cover in the right angle, the figure of the mythical creature —ethereal and powerful—magically emerges.
Title: Sharing Paths
Client: Ruben Brulat
Discipline: Artists' Books, Edition, Art Direction
French artist Ruben Brulat commissioned me to edit and design his photography book, that documents a +600 days journey from Europe to Asia by land only, through Iraq, Iran, onto Afghanistan, Tibet until Indonesia, Japan and Mongolia. The sharp editorial design drives s the spectator to synchronize with the path and the pace of the journey circling around a repetitive layout which works as a mantra. The book was presented at Brulat's solo exhibition 'Sharing Paths' at Urban Spree Galerie (Berlin) and soon after, at Espacio Valverde (Madrid), in a pop-up exhibition curated by Gallen with the support of Perrier. A Special Edition of 50 books boxed in Walnut, numbered and signed were hand crafted by the artist at his fathers workshop.
All images © Elena Gallen or their respective authors.
Made with Lay Theme by Armin Unruh
La Terraza Magnética
MUSAC, Museo de Arte Contemporáneo de Castilla y León
Reebok F/W 2015
Sharing Paths Book